We often make the mistake of assuming that navigating a complex world requires complex answers. As a result we end up with even more complexity … confusion … chaos. The absurd behavior of key players in the recent meltdown of the American economy is a macrocosm of the nonsense which results from such thinking and which is ubiquitous in today’s business and social organizations, including the Local Church.

Maybe the current crisis will provide the impetus we need to cut out the nonsense. In some ways it now seems that there is developing a cultural zeitgeist in which people are demanding more common sense in our institutions [perhaps everywhere except in politics and in our churches]. It is time to re-evaluate what we are doing and how we are doing it. It is time to cut through the nonsense and do things right.

So, I heartily recommend Jack Trout’s book The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right.

Trout introduces his book to us with the following quote from John Scully, “Everything we have learned in the industrial age has tended to create more and more complication. I think that more and more people are learning that you have to simplify, not complicate. Simplicity is the ultimate sophistication.”

It that sense, Trout’s book is very sophisticated. He argues his thesis straightforwardly in clear language, short chapters and concrete action steps. This book organization is not only consistent with the premise but allowed me to conveniently imbibe bite-size portions. I read it a few minutes each day over the course of a couple of weeks.

The Power Of Simplicity is composed of twenty-three mini-chapters (206 pages) and is broken into four parts; The Basics of Simplicity, Management Issues, Leadership Issues, and People Issues. That sounds like pretty standard stuff, but do NOT expect the routine business book /self-help book mumbo jumbo. Trout is a contrarian in many ways.

- He believes mission statements add needless confusion
- He believes long-term planning is just wishful thinking
- He believes that goals sound nice but accomplish little
- He believes growth can be bad for your business

Sound intriguing? Maybe, … but Trout keeps it simple.

Tolle lege.

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